Retail Text Message Marketing
Grow Faster With Retail SMS Marketing
SMS marketing has emerged as a prominent channel for retail due to its ability to reach customers directly and achieve high open rates. Marketers are leveraging this medium to communicate with their audiences in a timely and personalized manner, making it a valuable tool in their marketing arsenal. Let’s look at three key ways you can grow with SMS marketing.
Send Promotional Offers
Promotional text messages are a popular and effective way for retailers to reach their customers with special offers, discounts, and promotions. Promotional SMS messages allow retailers to send advertisements to drive sales. Because text messages are delivered directly to customers' mobile phones, they are a highly targeted and personalized form of marketing.
Create a Loyalty Program
SMS loyalty programs are a powerful marketing tool that allow marketers to reward repeat customers while simultaneously driving revenue to their brand. These programs offer incentives to customers who frequently engage with the brand, such as a points program where customers earn points for every purchase they make or a punch program where customers earn a free item after purchasing a certain quantity.
Create a Personalized Experience
Retail marketers can establish a bond with their customers by sending personalized text messages. Things like the customer's first name, order numbers, or shipping alerts can make the message more relevant and engaging. Afterward, marketers can further engage customers by offering loyalty punches, coupons, and updates on new products.
Why SMS Is Highly Effective for Retail Stores
Cut Through the Noise
Text messages provide a staggering open rate of 98%, compared to email's average of 21%. This allows marketers to drive content directly to customers' hands, knowing that their message is more likely to be read and acted upon.
Scale SMS Campaigns With Ease
Mozeo has a robust offering for businesses of all sizes, enabling them to start small and gradually expand their reach as needed, from sending a few hundred text messages to tens of thousands. Mozeo also provides tools to help you manage customer opt-ins and opt-outs, ensuring that your messaging is compliant.
Automate Replies and Workflows
Mozeo enables businesses to automate their SMS workflows to save time and ensure messages are sent at the perfect moment. To streamline your workflows for your unique business needs, leverage Mozeo’s advanced API to customize automations or set up auto-responders for incoming customer messages.
How to Grow Your SMS Subscribers List
To use SMS marketing, businesses must build a list of contacts who actively want to receive promotional messages from them. Here are a few ways to compliantly grow your SMS marketing list.
Advertise Your Text Keywords
SMS keywords are an effective way to grow your list of subscribers. Ask customers to text a specific word to your business phone number to join your SMS marketing list. You can promote your text-to-join keyword in-store near the register, on your website, or include it on your social media profiles.
Get Subscribers at Checkout
Asking for customer opt-ins during checkout is one of the most effective ways to gain new subscribers, especially if you offer a discount on their purchase. Train staff to verbally ask customers to join, use strategically placed flyers, or add digital sign-up forms to the customer-facing display on your point-of-sale system (POS).
Incentivize Joining
One of the most effective ways to grow your contact list is by incentivizing customers to join. Encourage customers to subscribe to your texting program by offering a coupon or discount in exchange. For example, you could encourage customers to text JOIN to 14545 for 20% off their first order.
Cross Promote on Email or Social Media
Texting can be an effective addition to your marketing strategy when used with other channels, such as email and social media. Email your list of customers, encouraging them to join your texting list for exclusive discounts and in-store events. This can help you convert low-read-rate channels into high-read-rate text messaging, improving customer communication.
Take Your Retail Business to the Next Level
Mozeo’s Powerful Retail SMS Marketing Features
Mozeo has a wide range of features to help retail businesses excel with SMS marketing. Don’t see a feature that you need? Mozeo may be able to build it for you.
Make any text message more engaging by adding a picture or attachment. This can immediately attract your customer’s attention and encourage them to make a purchase.
Send promotional text messages at scale by reaching a large number of contacts through bulk texting. With Mozeo’s mass texting feature, you can also personalize messages by including each customer’s first name using the [firstname] tag.
Mozeo allows you to set up text-to-join keywords to make it easy for customers to join your subscriber list.
In addition to text broadcasts, you can also text back and forth with individual contacts. Two-way texting ensures your business is accessible to customers for questions and builds deeper relationships.
Did you know that the standard text message is only 160 characters? With Mozeo, you can send texts up to 300 characters long, ensuring you have plenty of room to share your messages without limitations.
Mozeo can help you create a QR code flyer to help grow your subscriber list. Your in-store clients can join your SMS list with a quick scan from their phone. The QR code initiates a text message for them to send to join.
Text automations empower you to effortlessly manage your marketing communications. Whether it's scheduling drip campaigns or setting up auto-replies, you can keep your SMS marketing running smoothly without constant manual interventions.
If you don’t see a product or feature you need, Mozeo is open to building bespoke solutions for you. Plus, Mozeo’s advanced API allows you to build and connect your workflows.
Mozeo’s analytics and reporting features allow you to monitor the performance of your mass texting campaigns, including opt-out rates, total messages sent, and more. Use this data to assess the effectiveness of your messaging strategy and make adjustments.
Hassle-Free SMS Compliance
Mozeo makes complying with SMS regulations a breeze. One of the biggest components of SMS compliance is obtaining consent to text your contacts. This customer consent creates a trusted connection between you and the audience you're texting, ultimately increasing comfort levels and decreasing opt-outs. Mozeo provides several tools to help you manage both opt-ins and opt-outs and ensure your messages are compliant and effective. Plus, Mozeo will help you register your phone number, which is a new requirement from mobile carriers.
<h3 class="heading-style-h2">Retail SMS Templates</h3>
Curious how retail brands are using SMS marketing? Here are a few templates and examples for common retail text messages.
Exclusive Discount
<div class="copy-templates">[Brand name]: Hey, VIP! Present this text in stores to get 15% off your purchase.</div>
Product Launch
<div class="copy-templates">[Brand name]: Does your wardrobe need a color refresh? Our new spring colorway is here. Shop marigold now: [Link]</div>
New Store Opening
<div class="copy-templates">Hi [Name]. Athleisure Pacific Beach is slated to open on 1/16. The first 500 shoppers will get a free gift. See you there!</div>
Welcome Message
<div class="copy-templates">Hi [Name]! Welcome to [Brand’s] SMS program! Stay tuned for exclusive offers, product launches, and free gifts. </div>
Seasonal Sale
<div class="copy-templates">[Brand name]: The Sizzling Summer Sale is on NOW. Get 20% off all summer products in stores. Find your closest store: [link]</div>
Flash Sale
<div class="copy-templates">[Brand name]: 48 hours ONLY. Get 30% off all running and biking attire. Find your store: [Link]</div>
Black Friday
<div class="copy-templates">[Brand name]: 🖤Black Friday deals start today. Shop in stores for 40% off. Go, go, go → [Link]</div>
Event Invite
<div class="copy-templates">You’re invited! [Brand name] is hosting a hair styling class on Feb. 12 at 7 p.m. Reserve your spot: [Link]</div>
Loyalty Program
<div class="copy-templates">[Brand name]: We’re giving you $50 to spend on anything in stores. Thanks for being our loyal text bud.</div>
Store Updates
<div class="copy-templates">Hi there! Heads up that our store hours are changing for the holiday season. Reply HOURS to get our updated hours for 12/24 to 1/31.</div>
