Higher Education Texting Solutions
Mozeo’s Full-Service Texting Platform for Higher Education
Reaching prospective and current students through texting is a no-brainer. Most graduating high school seniors and college students own smartphones and prefer texting over voice calls. Mozeo provides the SMS tools your higher education institution needs to drive enrollment, elevate student services, and boost alumni engagement.
Streamline Campus Communication With Mass Texting
Mass texting allows you to send the same message to multiple people simultaneously. Whether you need to notify the entire student body of campus construction or remind seniors to pick up their caps and gowns, you can do it all from Mozeo’s SMS platform.
Set Up Automated Workflows
Make sure your important texts are sent to the proper recipients at the right times by setting up automated SMS workflows. Set up auto-responders or leverage Mozeo’s advanced API to create custom automations. By spending less time on tedious administrative work, you can focus on what matters most — supporting and connecting with students.
Improve Student Support Services
When student support services are accessible via text, the benefits are greater for everybody.
Higher education institutions that use texting are more likely to reach students and get responses. Students often feel more comfortable reaching out to faculty and staff via text, so they’ll be more likely to take advantage of the opportunities and resources you provide. And streamlined communication across departments means a more comprehensive system for answering student inquiries.
Why SMS Works for Higher Education
Quick & Accessible Communication
Students have busy, noisy lives. On top of a heavy academic workload, they might also have a part-time job, play a sport, or participate in the many exciting aspects of campus life. Text messages are the ideal channel to cut through the noise and communicate important messages quickly and directly.
Personalization
Need to grab a student’s attention fast? Personalization is key. Mozeo makes it easy to create mass text messages that plug in personal data, such as a student’s name, dorm building, academic major, or intramural sports league. Personalization can also play a valuable role in making a student feel seen and supported. Speaking to students in a genuine, human manner will help them be more receptive to your support services.
Increased Engagement
If you deliver messages via SMS, students are more likely to open, read, and act on your communications.
Text messaging outperforms email marketing in terms of engagement, boasting a 98% open rate, a 45% response rate, and a click-through rate ranging from 19% to 36%. Studies show that 75% of people between the ages of 18 and 34 would choose a text-only phone over a voice-only phone, proving that texting is more likely to get your target audience to read your messages.
Effective Ways To Use Mozeo on Your Campus
Send Emergency Alerts
Keep students, faculty, and staff informed with SMS emergency alerts. Quickly deliver urgent notifications about severe weather, campus lockdowns, building evacuations, and more.
Promote Campus Events
Send event invitations via mass text to relevant groups. Include an attention-grabbing image and a link to additional event information. Whether you’re inviting graduates to the Alumni Game or promoting Family Weekend to current students and their parents, Mozeo will help you drive attendance to your events.
Enable Faculty Communication
Keep things running smoothly with internal text communication. Enable faculty and staff to send time-sensitive updates (class cancellations, room changes, etc.), departmental meeting invites, and other important notifications or reminders.
Provide Financial Aid Information & Support
Text messaging can play a vital role in helping students apply for financial aid. Send text notifications about important deadlines, provide financial aid status updates, share links to helpful resources, and allow students to ask questions and receive answers.
Boost Enrollment
Mass texting is a valuable tool for reaching prospective students, engaging them through personalized communication, and assisting them in the enrollment process. Use text messaging to send application requirements, registration dates, and other important deadlines. Promote open houses, campus tours, and other events that drive enrollment.
Encourage Alumni Giving
Nurture alumni relationships and drive donations through personalized, purposeful text messaging. Keep alumni engaged by inviting them to university events, helping them find their local alumni network, and highlighting the accomplishments of their alumni peers. Make it easy for alumni to donate by texting a link or setting up a text-to-donate campaign.
Improve Campus Communication With Mozeo
Powerful SMS Features That Mozeo Offers
Mozeo provides all the texting features you need to connect with students, alumni, faculty, and staff.
With two-way SMS, students can communicate with faculty and staff through back-and-forth text conversations. Enable students to text questions and get rapid answers about enrollment, financial aid, class assignments, campus housing, health services, and more. Two-way SMS also supports internal communications among faculty and staff.
Elevate your texting with Mozeo’s multimedia messaging service (MMS). Go beyond plain text to send rich content such as video, audio, images, and links. Whether it’s a link to the FAFSA application or a selfie video of a professor introducing themselves to the class, MMS enables you to distribute content that is more engaging and interactive.
One click is all it takes to send a mass message to your chosen audience. Segment your contacts any way you want, such as by graduation year, area of study, or faculty department. Personalize bulk text messages using tags like [first_name].
Most texting services limit messages to 160 characters. With Mozeo, you can send texts up to 300 characters long, making it easier to include every important detail.
Make it easy for students and families to subscribe to your messages by setting up text-to-join keywords.
Generate a custom QR code that students can scan with their phones and quickly subscribe to your texts. Display the QR code on flyers around campus, in welcome letters to new students, or anywhere else you see fit.
Don’t see the feature you need? Let us know, and we would be happy to discuss building a custom solution for your institution. You can also use Mozeo’s advanced API to build and connect powerful workflows.
Monitor the performance of your mass texting campaigns with Mozeo’s detailed analytics and reporting features. Track opt-out rates, total messages sent, keyword text-ins, and more.
Mozeo’s Fully SMS Compliant Platform
Breathe easy knowing your text messaging system is compliant with all SMS regulations. Mozeo streamlines the compliance process, helping you register your number and providing several opt-in methods to gain consent to text students, alumni, or faculty. Mozeo’s opt-out system automatically processes unsubscribe requests and maintains records. By segmenting your audience by time zone, Mozeo helps you comply with TCPA-permitted send times.
<h3 class="heading-style-h2">Popular SMS Templates for Higher Education</h3>
Wondering how text messaging could be used by your higher education institution? Here are some examples of text messages used to connect with students, faculty, and staff.
Campus Tour Follow-Up
<div class="copy-templates" style="margin-bottom: 16px;">Hi [Name], Kate from UCF Student Services here. I hope you enjoyed your tour of the UCF campus yesterday! Are there any lingering questions I can answer for you?</div>
Deadline Notification
<div class="copy-templates" style="margin-bottom: 16px;">Hi there! This is a reminder that the deadline to submit your application to transfer to SDSU is [Date].</div>
Appointment Reminder
<div class="copy-templates" style="margin-bottom: 16px;">Hi [Student Name], this is a reminder that you have an appointment tomorrow at [Time] with [Advisor Name]. Reply C to confirm. Call [Phone Number] to reschedule.</div>
Safety Alert
<div class="copy-templates" style="margin-bottom: 16px;">🚨 CAMPUS LOCKDOWN: SHELTER IN PLACE 🚨 <br/>There is an active threat on campus. Seek shelter immediately. Lock doors, avoid windows, and remain silent. Updates will be provided as soon as possible.</div>
Financial Aid Application Help
<div class="copy-templates" style="margin-bottom: 16px;">Feeling overwhelmed about applying for financial aid? Our counselors would love to help! Contact the UM Office of Financial Aid at [Phone Number] or email [Email Address].</div>
Class Location Change
<div class="copy-templates" style="margin-bottom: 16px;">📢 Class Update: ANTH 245 - Today’s 10 a.m. class has been moved from Thomas 102 to Willard 060 due to construction. See you there!</div>
Event Invite
<div class="copy-templates" style="margin-bottom: 16px;">[Student Name], the USC School of Journalism Career Fair is coming soon! Dress to impress, button up your portfolios, and meet us in the Coliseum on [Date] to discover exciting career opportunities! RSVP here: [Link]</div>
Student Health Resource Promotion
<div class="copy-templates" style="margin-bottom: 16px;">🍏 FREE Healthy Snacks at the McLendon Center - Fuel your brain for finals week! Swing by the McLendon Center today from 9 a.m. - 1 p.m. for free veggie cups, whole fruit, vitamin waters, and protein bars!</div>
Alumni Giving Request
<div class="copy-templates" style="margin-bottom: 16px;">MUSC scholars continue to make groundbreaking advancements in cancer research. Will you help us fund this lifesaving research? Text DONATE to make your donation today.</div>
Internal Faculty Communication
<div class="copy-templates" style="margin-bottom: 16px;">Reminder: The English Department faculty meeting is this Friday at 1 p.m. in Azorsky 207.</div>
