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You may have noticed by now that Mozeo has a new look. We’ve been singing our designer’s praises throughout this months-long project, and we’re so excited to finally share the redesign with you, our customers.
Mozeo has always believed in the power of texting to transform customer communication and drive business success. What started as a two-man startup in 2007 with just a handful of clients is now a powerful mass texting platform trusted by businesses of all sizes, from mom-and-pop shops to Fortune 500 companies. Today, the Mozeo platform sends hundreds of millions of text messages each year on behalf of our valued customers.
Mozeo’s belief in the power of messaging and our genuine care for our customers’ success remains unshakeable in 2025. However, after more than a decade in business, we felt it was time to refresh the visual identity of Mozeo to better reflect our brand's growth and where it’s headed.
In this article, we’ll take you behind the scenes of the redesign with our talented designer, Jayla Peterschmidt. You’ll learn more about Jayla’s creative process, the inspiration behind Mozeo’s new look, and how the new visual representation aligns with our mission to bring customers an upscale, custom, and best-in-class business text messaging experience with superior service.
THE INSPIRATION
When the process of reimagining Mozeo’s visual identity began, our team looked inward – to the brand’s leaders, customers, values, and mission. However, Jayla explained that the driving factor behind the redesign was a desire to reflect the warmth, intelligence, care, and authenticity that Mozeo’s cofounder, Nick Fruscello, brings to every interaction with clients and our team.
“He truly embodies what makes Mozeo unique, with a genuine care for his customers and a passion that fuels his success,” Jayla said. “Alongside his warmth and dedication, he’s an exceptionally skilled professional who built Mozeo from the ground up, leveraging his broad skill set to shape the company.”
Jayla wanted Mozeo’s new visual identity to encapsulate the same sense of approachability, connection, and professionalism that Nick brings to the table. In other words, the goal was to perfectly strike the balance between being personable and professional.
THE LOGO
A logo is the foundation of a brand’s identity. It captures its essence, values, and aspirations. The creation of the new Mozeo logo was a careful process of brainstorming, sketching, refining, collaborating, and math, Jayla explained.
“The process started by looking at Mozeo’s letters and trying to piece them together and just putting pen to paper,” Jayla said. “On top of that, getting the angles right … it also involved a lot of math.”
Beyond sketching and geometry, Jayla attributes the success of the reimagined logo to collaborating with Jordan Gadapee, Inunity’s chief product officer and creative aficionado. (Mozeo is part of Inunity.)
Mozeo’s new logo is carefully crafted, clever, and effortless. It includes a nod to the Mozeo name, including two core letters, M and Z. The logo also contains arrow-like strokes to showcase the product's advancement and forward movement as a growing brand. The logo’s angles also ensure that it is perfectly aligned, as the Mozeo team is on its mission.
“Redesigning the logo was just the tip of the iceberg, but it got the momentum going for the rest of the brand,” Jayla explained.
THE NEW VISUAL IDENTITY
Mozeo’s new visual identity aims to perfectly balance its cofounder's two core characteristics: personable and professional.
“With the two core values in mind, I intentionally selected the elements to reflect these dual themes across all aspects of the brand,” Jayla said.
The marketing materials and website are where the personality shines, Jayla explained.
“Here, I focused on creating an engaging and approachable feel through photography that features genuinely happy human faces, vibrant colors, and playful doodle elements,” Jayla said.
The website's playful colors, drawings, and interactive elements bring the brand to life and encourage visitors to connect with it in a personal and engaging way.
The professional elements come into play within the Mozeo product.
“I wanted the [product] design to be effective and easy to navigate. The colors were chosen with function in mind, serving a purpose beyond aesthetics,” Jayla said.
THE COLORS
Mozeo’s brand is rooted in black and white for a clean and simple visual experience. However, you’ll see a new primary color take center stage: purple.
“Purple was a piece of what existed before, so it was bringing that in as a nod to the old brand,” Jayla said.
And don’t worry if you’re used to associating Mozeo with green. You’ll still see that color sprinkled throughout the website and product, along with teal, pink, and yellow.
Jayla’s university professors taught her to avoid color palettes that are “straight out of the can.” This philosophy echoed in her mind during the color selection process. Each supporting color was carefully selected to align with the playful aspect of the brand while ensuring they were unique to Mozeo.
THE TYPEFACE
When it came to selecting a typeface, Jayla said Lato checked all the boxes because it perfectly balanced the characteristics of professional and personable.
“Its clean, legible design ensures scalability and readability for a product, while the subtle curves and distinctive points build character,” Jayla said.
Lato is the only typeface you’ll see throughout the product and website, as it is versatile and suits the brand’s personality.
CREATIVE PROCESS AND DESIGN PHILOSOPHY
Often, graphic designers work within established brand guidelines. While this ensures consistency, it can limit the opportunity to create new visual identities from scratch. However, Jayla explains how the Mozeo rebrand allowed her to add her own style preferences and vision to the brand.
“The Mozeo rebrand allowed me to build something entirely from the ground up — this was a rare and exciting opportunity,” Jayla said. “I was fortunate that this project also allowed me to infuse some of my own visual style preferences.”
As for lessons learned? Jayla explains that the biggest takeaway was how crucial it is to establish a solid design system as the groundwork for a rebrand.
“This was the largest project I’ve tackled in my career, and laying a strong groundwork was essential to ensuring everything aligned seamlessly. I discovered the value of a well-organized design library for both consistency and efficiency,” she said.
As for the success of the project? Jayla credits two key players: Nick and Jordan.
“The redesign journey was truly a team effort, with Nick and Jordan’s involvement throughout the process,” Jayla said. “They were always there to offer valuable input on ways the design could be improved.”
THE END, OR IN THIS CASE, OUR NEW BEGINNING
The entire redesign was carefully crafted with Mozeo’s team, customers, and direction in mind. We’ve been keeping this redesign behind closed doors for a while, but we’re excited to finally share it with our customers. And we’re also so proud of our designer and cofounder, who brought the product, vision, and brand to life.
“I don’t often look back at my work and still feel really proud about it months or years later. But in this instance, with the new logo, I do,” Jayla said.
