Halloween Gone Mobile...
Mobile Voting – Halloween Costume Contest
Mozeo worked with the leading local rock radio station 95X, a local Citadel radio station, to power their Halloween Costume Contest. The radio station hosted a rock concert in a party-like atmosphere where fans wore their best Halloween costumes. As everyone paraded around the concert venue, they wanted everyone to see and vote for the best costumes. Great prizes were awarded for the top three costumes.
The Challenge
Costume contests are difficult to manage in a party-like environment. Proving difficult, cumbersome, and too formal to parade costumes around and tally paper votes, Mozeo was asked how best to run such a contest in an unobtrusive, yet most-effective way. The Mozeo Team was able to come up with a mobile solution that worked, and was the hit of the party.
The Solution
Mozeo was able to provide a solution that any costume-wearer could participate in, and be able to get the best results to truly find the best costumes of the night. Upon entering the concert, each contestant was
able to receive a sticker with a unique number that was used for voting. To participate in the contest, the contestants simply wore the number on their costume. As the night progressed, anyone was then able to vote for their favorite costume by simply texting the unique number to a shortcode. The Mozeo system handled the rest, and was able to tally real-time costume rankings.
The Results
The costume contest was the hit of the concert. Everyone was excited to participate and be part of this new and innovative event. As the concert rocked on, mobile phones were out and everyone was texting their
favorite costumes. Thousands of votes were cast in only three short hours. As the final act took the stage, Mozeo provided the results and prizes were awarded to a pirate, cowgirl and goddess.
In addition to the voting, 95X was able to indirectly build their database of mobile listeners. With each vote that was cast, Mozeo provided 95X the mobile phone numbers that were captured for the entire event. 95X
now had a great marketing database to send future promotional mobile marketing material all through text messaging.
Future Plans
From the great success of this and past mobile campaigns, Mozeo continues to work aggressively with local Citadel radio stations and 95X for future mobile implementations. They look to implement many more mobile marketing campaigns in the future. Part of their strategy will be to increase user interaction and participation all through the mobile phone. Local Citadel radio stations and Mozeo are excited at innovating
many more mobile solutions in the future.
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